The recAP
Preparing for the FCC’s TCPA updates: A comprehensive checklist for marketers
With new updates to the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) coming into effect on January 27, 2025, marketers must prepare for a significant shift in how they obtain consumer consent. These…
A guide to actual TCPA damages for businesses
The Telephone Consumer Protection Act (TCPA) plays a crucial role in regulating telemarketing and protecting consumer privacy. However, businesses that fail to comply with TCPA rules face significant consequences, including TCPA monetary damages, lawsuits, and…
How to manage TCPA third-party consent as a lead buyer
The Telephone Consumer Protection Act (TCPA) is a federal law enforced by the Federal Communications Commission (FCC) that governs telemarketing calls and text messages. It mandates that businesses secure prior express written consent from consumers…
ActiveProspect earns 2024 Top Workplaces of Greater Austin Award
Austin, TX | November 25, 2024 ActiveProspect, a leading SaaS platform for consent-based marketing, is proud to announce that it has been named a Top Workplace of Greater Austin for the fourth consecutive year. The…
Facing the challenges of lead generation in an evolving regulatory landscape
In the rapidly changing field of performance marketing, recent regulatory updates levied by the Federal Communications Commission (FCC) present unique challenges – especially the fervently discussed one-to-one consent rule under the Telephone Consumer Protection Act…