The recAP
A challenging type of lead fraud: Real consumer data submitted by bots. Are you protected?
By Steve Rafferty, CEO of ActiveProspect In the lead generation industry, we’ve talked for years about the growing problem of bots. Bot-submitted leads are another form of lead fraud. While these non-human submissions quietly erode…
EMC24 2025 Recap
The ActiveProspect team just got back from the Energy Marketing Conference (EMC24) in Washington, DC, and the energy (pun intended) was off the charts. With a packed agenda focused on Reimagining Competitive Energy, this year’s…
MBA Annual Convention and Expo 2025 Recap
The ActiveProspect team just returned from the MBA Annual Convention and Expo 2025 (MBA Annual25) in Las Vegas and it was nothing short of iconic. From AI-powered mortgage tech to conversations on compliance, credit, and…
The best places to buy law firm leads online
If your law firm needs a steady pipeline of qualified leads, then buying law firm leads online can be a game-changing strategy. Whether you’re scaling a growing practice or filling a gap in your intake…
How much does it cost to buy leads: A guide for lead buyers
Buying leads can feel like walking into a marketplace with no price tags. Costs vary wildly between industries, vendors, and lead types, and without a clear understanding of what drives those costs, it’s easy to…