The recAP
Optimize your Ping-Post Strategy
Are you looking to leave the world of direct post lead purchasing and enter the world of ping-post? Perhaps you are already in this world but need help increasing efficiency and efficacy in your lead…
Recap of Contact.io 2022 and Q&A with Eric Troutman, Czar of TCPAWorld
In an increasingly virtual world, events like Contact.io are great networking opportunities to connect with current and future clients.
Colossus Partners with ActiveProspect to Certify Solar Leads
With consumer demand for residential solar on the rise, this partnership provides solar installers critical documentation of consent to contact online consumers.
5 Reasons Your Cost-Per-Lead Campaign Didn’t Work
It’s a common story for performance marketers: You arranged to purchase opt-in leads from a marketing partner on a cost-per-lead basis. You found and vetted the partner. You negotiated the contract and lead pricing. They…
What is Lead Fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…