The recAP
LeadConduit as a Boberdoo alternative: Choosing the right tool for your business
For businesses that buy, sell, or distribute leads, choosing the right software can make or break the efficiency and profitability of their operations. The lead generation ecosystem depends on fast, reliable, and compliant data flows—and…
How to buy Financial Services leads responsibly and profitably
The Financial Services industry is built on relationships, trust, and results. But even the best financial advisors and firms struggle with one consistent challenge: Finding a steady stream of qualified prospects. Between managing existing clients,…
Bot mitigation: What it is and how to do it right
Digital economies run on data, automation, and speed, but that same efficiency has opened the door for bots. Some are useful, powering search engines and digital assistants. Others are malicious, quietly draining ad budgets, generating…
Connections, quality, and bot defense: What’s new (and next) at ActiveProspect
If you work anywhere near lead gen, you’re juggling two big mandates: Grow efficiently and stay compliant. In our Q4 product webinar, our team walked through updates designed to help you do both—by making partner…
A challenging type of lead fraud: Real consumer data submitted by bots. Are you protected?
By Steve Rafferty, CEO of ActiveProspect In the lead generation industry, we’ve talked for years about the growing problem of bots. Bot-submitted leads are another form of lead fraud. While these non-human submissions quietly erode…