The recAP
How Insurers Can Verify a Lead’s Website of Origin
If you’re an insurance carrier, do you know where the data leads you’re purchasing are being generated? Does the Centers for Medicare & Medicaid Services (CMS) require you to document where these consumer leads are…
Leads 101: The Lead Buyer’s Guide to Lead Acquisition
Welcome back to our Lead Generation 101 series! In the last installment, we talked about how the lead acquisition process usually involves three separate parties: the consumer (otherwise known as the lead itself), the lead…
Watch ActiveProspect Speak on TCPA Compliance at LeadsCon 2021
As performance marketers, we know that compliance is a top priority. With shifting regulations and new legislation, it’s a complicated balancing act to continue bringing in leads without opening your company up to costly litigation. …
Integration Spotlight: Convoso — The Fastest, Most Powerful Dialer for Sales & Lead Gen Teams
ActiveProspect is proud to fully integrate with over 100 unique platforms. In this Integration Spotlight series, we’ll highlight our most popular integrations so you can make the most out of your lead generation efforts. What…
The Art of the Message: SMS Strategies That Convert
Let’s face it: Today’s consumers are getting burned out from an overwhelming amount of email and call marketing. Spam folders, call flagging, and call blocking are all making it harder for performance marketers to get…