The recAP
The Art of the Message: SMS Strategies That Convert
Let’s face it: Today’s consumers are getting burned out from an overwhelming amount of email and call marketing. Spam folders, call flagging, and call blocking are all making it harder for performance marketers to get…
ActiveProspect Partners with HOVER to Provide Groundbreaking 3D Technology to Home Service Providers
AUSTIN, TX | SEPTEMBER 30 ActiveProspect, the SaaS platform for consent-based marketing, today announces its partnership with Hover as a lead data delivery integration. Through this partnership, ActiveProspect users and partners will be able to…
10 Best Practices for Outbound Dialing Productivity
This post was originally covered in a presentation by Nima Hakimi, CEO at Convoso, and Lisa Leight, VP of Marketing at Convoso, at Contact.io 2021. With the ever-increasing competition in the lead gen space, outbound…
The 2021 State of the Contact Industry: Data Optimization, Automation, and TCPA Legislation
From the continued rise of SMS to the global health crisis to the “Great Resignation,” there’s a lot of change happening in the contact industry right now – which means that doing the bare minimum…
Welcome to Lead Generation 101!
As the first post in our Lead Generation 101 series, this post will give you an overview of the lead acquisition process and the roles involved. We dive into more detail about each role in…