The online lead generation industry’s calendar is more or less anchored by two events: LeadsCon New York and LeadsCon Las Vegas. Last week was New York’s turn, and ActveProspect was there at the Marriott Marquis to mix, mingle and meet with lead buyers and sellers looking for innovations in marketing automation technology.
As I teased in posts leading up to the show, we used LeadsCon New York as an opportunity to familiarize the industry with the process we call custom lead flows. The pop-up banner illustrating a sample lead flow proved to be a passerby magnet.
According to LeadsCon stats, 14 percent of attendees are lead buyers, while 47 percent identified as lead generation/marketing services firms. ActiveProspect falls into the 11 percent that are technology solution providers.
At recent LeadsCons, event organizers have been trying to expand the mix of industries represented into new vertical markets like automotive. But once again, the mortgage, insurance and education verticals sucked up most of the oxygen.
For the ActiveProspect team, one of the highlights of every LeadsCon is a great dinner at a great venue with great customers and prospects. Bragging about our guests would be discourteous to them (and invite poaching), so I’ll just share the venue — Gallaghers — and this photo of an impressive array of steaks.