Optimal lead distribution methods for buyers and sellers
TL;DR Overview Whether you are a lead buyer or a lead seller, an effective and efficient lead distribution system is imperative for sustainability and viability in a complex and dynamic marketplace. While the process is…
Lead source management: A practical guide
TL;DR Overview If you work in Marketing Operations/Demand Gen or Revenue Ops/Sales Ops, you already know the pain: You’re buying or generating leads from multiple sources, pushing them into a CRM, and trying to answer…
Add-on spotlight: Experian
As a marketer, you understand the importance of capturing quality leads and continuously optimizing your lead flows to ensure maximum conversion rate. However, it can be challenging to append crucial and valuable demographic and property…
Add-on spotlight: Trestle’s Real Contact API
As a marketer, lead validation and contactability are critical factors for success. However, you often find yourself wasting time and resources pursuing non-existent, dead-end leads, and contacting real potential customers seems impossible. In such cases,…
ActiveProspect Goes with the (Lead) Flow at LeadsCon New York
The online lead generation industry’s calendar is more or less anchored by two events: LeadsCon New York and LeadsCon Las Vegas. Last week was New York’s turn, and ActveProspect was there at the Marriott Marquis to mix, mingle and meet […]