Join Us for 512 Interactive’s 2015 Kickoff with Waterfall

Come network and learn with the best and brightest of Austin’s marketing scene this week. 512 Interactive, an Austin meetup group for online and performance marketing professionals, holds its 2015 kickoff event Wednesday, Feb. 18, 6-8 p.m., at ActiveProspect headquarters.

We’ll start with a networking reception 6-7 p.m., offering light appetizers and complimentary drinks. At 7 p.m. Matt Silk of mobile and social marketing software company Waterfall will present on “Mobile Messaging’s Role in a Cross-Channel World.” Matt will share how marketing through text messaging should be at the center of any cross-channel marketing strategy.

Consumers are adopting new ways to communicate with brands via their mobile phones, but many brands are still missing critical points of engagement within their strategy. Matt will review proven tactics and advice that can be implemented today and share results from successful 2014 campaigns.

Matt is Head of Strategy for Waterfall, responsible for corporate development, strategic partnerships, industry relations and PR. As a co-founder of the company, he opened and leads Waterfall’s Austin office. You can follow Matt on Twitter via: @matthewsilk.

More About 512 Interactive

512 Interactive’s goal is to connect top-tier individuals with backgrounds in a variety performance-based marketing disciplines, such as Lead Generation, PPC Search, SEO, Affiliate Marketing, Mobile/SMS, Email Marketing and Social Media.

It provides a forum where professionals can meet, share, and leverage the knowledge of their peers to improve their business, scout for new partners, identify talent, drive revenue, and collectively work to make Austin a major hub for interactive marketing.

Please make time to register in advance . We look forward to seeing you Wednesday.