A guide to the Lead Prosper TrustedForm integration
Performance alone isn’t enough to determine a successful lead-gen strategy. After all, what good is success if you cannot sustain it? Modern marketers must also prove consent, prevent fraud, and stay ahead of tightening compliance regulations like the TCPA. That’s where the combination of tools like Lead Prosper and TrustedForm comes together to create a powerful, consent-first foundation for scalable growth.
If you’re using Lead Prosper to manage, route, and validate leads, integrating it with TrustedForm gives you the missing layer of protection and transparency, helping you maintain that every lead you contact is high-quality and compliant.
In this guide, we’ll break down step-by-step how to integrate Lead Prosper with TrustedForm. You’ll learn how the integration works, what it unlocks, and why it’s essential for marketers who take both compliance and performance seriously.
What is Lead Prosper?
Lead Prosper is a robust lead distribution and validation platform that helps marketers and lead buyers streamline their operations. It enables users to receive, validate, route, and analyze leads in real time through customized campaigns and integrations.
Key features of Lead Prosper:
- Real-time lead validation and routing
- Custom campaign setup for buyers and sellers
- Detailed analytics and performance tracking
- Third-party integration support (like TrustedForm)
Lead Prosper integrations
One of the key strengths of Lead Prosper is its flexibility through a wide range of integrations with best-in-class technology partners. These integrations allow marketers to build smarter, more compliant lead workflows by combining real-time data validation, fraud protection, communication tools, and compliance solutions, all within the Lead Prosper ecosystem.
Notable Integration: Lead Prosper 🤝TrustedForm
Among all its partners, TrustedForm stands out as a must-have for marketers focused on compliance and lead quality. The Lead Prosper TrustedForm integration allows real-time retention of TrustedForm certificates, helping you stay compliant with regulations like the TCPA and reduce your exposure to fraudulent leads.
Why integrate Lead Prosper with TrustedForm?
Integrating Lead Prosper with TrustedForm is a must for any marketer focused on compliance, transparency, and performance. ActiveProspect’s TrustedForm is the gold standard in independent lead certification. It can capture timestamped proof of consent, including when, where, and how a consumer submitted their data, providing you with documentation that you can use to determine if your leads are legitimate and interested in your business.
What TrustedForm brings to the table:
✅ Verifiable lead origin: Know exactly where your leads come from with an auditable trail.
✅ TCPA compliance support: Document and store proof of consent to help protect your business against potential litigation.
✅ Transparency for buyers and sellers: Build trust through traceable lead transactions.
How to set up the Lead Prosper TrustedForm integration
Setting up the integration between Lead Prosper and TrustedForm is straightforward. Here’s a step-by-step breakdown:
Step 1: Retrieve your TrustedForm API key
- Log in to your TrustedForm account
- Go to Settings to copy your API key and check that you’re on API v4
- Ensure your account has Insights enabled if you plan to use advanced filters
Step 2: Enable integrations in Lead Prosper
- Log in to Lead Prosper
- Click your profile > Integrations
- Choose TrustedForm v4 and paste your API key
- Click Enable to activate the integration
Step 3: Configure integration per campaign
For each campaign:
- Go to 3rd Party Integrations
- Select TrustedForm v4
- Choose the certificate URL field (typically trustedform_cert_url)
- Set whether validation is required for every lead
- Map the email and/or phone fields (used for fraud protection)
Note: For best results, require TrustedForm certificates across all leads. You can skip validation in select cases, but this weakens protection.
Step 4: (Optional) Enable insights filters
If your TrustedForm account includes Insights, you can apply extra filters:
- Lead age – filter out older, stale leads
- Landing page domain – confirm source authenticity
- Consumer IP address – prevent IP spoofing
- Seconds on page – block bots and rushed entries
- Form input method – restrict high-risk entries like pasted or pre-populated values
These additional controls help improve lead quality and reduce compliance risks.
Benefits of using TrustedForm in Lead Prosper
Integrating TrustedForm into your Lead Prosper workflow delivers smarter lead management, stronger data quality, robust compliance measures, and better outcomes across your campaigns.
Documented compliance
TrustedForm can capture independent, timestamped proof of consent, making it easier to demonstrate compliance with TCPA and other privacy regulations. Whether you’re preparing for audits or simply tightening your standards, TrustedForm adds the legal confidence you need.
Higher-quality leads
TrustedForm tracks how, when, and where a lead submitted their information. This helps you spot and eliminate low-quality or suspicious submissions, reducing wasted spend, increasing buyer confidence, and boosting your close rates.
Real-time fraud defense
By mapping core identifiers like email or phone number to the TrustedForm certificate, you can confirm that lead data matches the certificate you are provided. This reduces exposure to fake leads and mistakes in your processes.
Smarter filtering with Insights
TrustedForm Insights layer lets you screen leads using behavioral and technical indicators such as: lead age, time on page, landing page domain, form input method, and consumer IP address. These filters allow you to refine your lead funnel with precision, improving efficiency and reducing downstream friction.
Final thoughts
The integration between Lead Prosper and TrustedForm gives marketers the power to optimize their lead-generation efforts. By combining Lead Prosper’s flexible lead management platform with TrustedForm’s industry-standard documentation and behavioral insights, you gain end-to-end control over the legitimacy and quality of your leads.
Whether you’re aiming to reduce risk, eliminate fraud, or build greater trust with buyers, this integration provides the foundation for smarter, safer, and more scalable lead operations. If you’re serious about performance and protection, integrating TrustedForm into your Lead Prosper campaigns isn’t optional; it’s essential.
Discover TrustedForm here and take the first step toward smarter, safer lead management today.
