New integration alert: Fenris Customer 360 & Property Details
In a world where milliseconds matter and data accuracy drives conversions, speed and intelligence aren’t just nice to have – they’re critical. That’s why we’re excited to announce a powerful new integration between ActiveProspect and Fenris, bringing together real-time consent-based lead optimization with cutting-edge data enrichment.
With new integrations now available for Customer 360 and Property Details, users of ActiveProspect’s LeadConduit can access more complete, verified lead data the moment it enters their funnel – automatically.
So what is Fenris, how does it work, and how can these new integrations help streamline your lead flow and boost conversions? Let’s dive in.
What is Fenris?
Fenris is a technology company specializing in real-time data enrichment and predictive intelligence for the insurance and financial services sectors. Their platform is built to accelerate and improve lead acquisition, quoting, and conversion by integrating actionable insights into the lead flow process.
Fenris enables organizations to:
- Enhance leads with verified and pre-fillable data.
- Score and prioritize prospects based on their fit and likelihood to convert.
- Provide conversion signals that minimize friction in applications and quoting.
- Provide real-time, context-specific insights for sales and underwriting teams.
By leveraging proprietary datasets and AI-driven analytics, Fenris can assess both individual and small business prospects in real time. This capability allows your team to make more informed decisions quickly, while also streamlining the application and qualification processes.
Introducing Fenris Customer 360 & Property Details
With our new integrations, LeadConduit users can now tap into Fenris Customer 360 and Property Details as real-time enrichment steps in their lead flow.
Here’s how each works:
Customer 360
With just a name and address, Customer 360 taps into a robust database of over 216 million adults and 130 million households to match leads with exceptional precision. Once a match is found, four key data enrichment processes kick in:
- Address cleansing & verification: Ensures the address is current and correct – crucial for CRM syncing, retargeting, and pre-filling forms.
- Individual demographics: Includes marital status, homeownership probability, and length of residence – particularly valuable for Home Services and Insurance.
- Household demographics: Details the makeup of the household, such as generational data, age ranges of children, and even up to 20 hobby interests for targeted marketing.
- Financial wherewithal: Offers insights into household income, net worth, liabilities, and mortgage details – including title company, lender, and balance – for more precise financial services targeting.
These insights can be used to prefill applications, improve segmentation and lead routing, support eligibility checks, and deliver a smoother quoting experience.
All this data is delivered in a single, easy-to-use package – with transparent, set pricing that lets you use as much or as little as you need, for smarter lead scoring, routing, and conversion.
Property Details
Property Details delivers a deep set of real estate insights pulled from thousands of public data sources across all 3,200+ U.S. counties – each with its own local assessment and tax systems.
By aggregating and standardizing this data, Fenris provides a clean, accurate view of each property in your lead flow. Here’s what you get:
- Address cleansing & verification: Ensures the address is standardized and accurate, supporting de-duplication and downstream data management.
- Building characteristics: Includes detailed information like square footage, construction type, year built, and roof details. This is especially helpful for insurance providers qualifying homes more efficiently.
- Exact bathroom counts: Rather than rounding, Fenris delivers exact numbers (e.g., 3.5 bathrooms) to support more precise quoting and qualification.
- Valuation & mortgage data: Access market and assessed values, land and improvement values, and mortgage details – mirroring county-level tax records.
All this is delivered in a single, flexible API-ready payload, enabling insurers and marketers to leverage only the fields that matter most to their workflows. The result: less friction, more precision, and smarter lead handling from the start.
Optimize your lead flows with Fenris’ LeadConduit integration
With LeadConduit, you can create custom automated lead flows to make real-time decisions on leads, filter out unwanted leads, and identify high-quality prospects before they enter your CRM.
LeadConduit assists thousands of brands in boosting their ROI, reducing fraud, and enhancing efficiency by streamlining lead acquisition and distribution processes. By automating these tasks, you can eliminate error-prone manual work and ensure seamless data normalization, maintenance, and synchronization between various lead vendors and technology stacks.
Fenris is ready to use and directly available as an integration within LeadConduit. What sets Fenris and LeadConduit apart is their ability to deliver real-time data enrichment and predictive intelligence the moment a lead enters your funnel – without adding friction. With Fenris integrated into LeadConduit, you can ensure each lead is automatically enriched, scored, and verified – empowering smarter decisions.
This enables you to optimize your lead flows, improve targeting, and boost conversion rates – without adding friction to your process. LeadConduit’s centralized dashboard makes it easy to manage these enriched leads in real time, all in one place.
By adding Fenris to your flows, you can set custom rules and logic to prioritize leads with the highest fit or filter out those that don’t meet qualification standards. The result? A more streamlined, data-driven approach that improves efficiency and maximizes ROI.
Final thoughts
In the competitive landscape we live in today, the difference between a lead and a conversion often comes down to speed, accuracy, and actionable data. With the new Fenris Customer 360 and Property Details integrations, LeadConduit empowers insurers and financial service providers to enrich, verify, and score leads in real time – before they ever reach your CRM or sales team.
No more piecing together data from multiple sources. No more wasted time on unqualified prospects. Just smarter, cleaner, more complete leads – delivered instantly and enriched with the insights your business needs to act faster and perform better.
If you’re ready to reduce friction, elevate your qualification process, and maximize ROI from every lead, Fenris and LeadConduit are your next strategic advantage.
