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Facing the challenges of lead generation in an evolving regulatory landscape
In the rapidly changing field of performance marketing, recent regulatory updates levied by the Federal Communications Commission (FCC) present unique challenges – especially the fervently discussed one-to-one consent rule under the Telephone Consumer Protection Act…
LendingTree Summit 2024 Recap
ActiveProspect was honored to sponsor the 2024 LendingTree Summit in Charlotte, NC. This annual event is a catalyst for industry progression, offering a platform for learning and collaboration that is crucial for staying at the…
The ultimate TCPA tools guide for lead generation
Navigating the complex landscape of regulatory compliance is a must for any business using telemarketing practices. Among these regulations, the Telephone Consumer Protection Act (TCPA) stands out as a critical legal framework that organizations need…
TCPA rules: What is changing and how to adapt to the new regulations
The TCPA (Telephone Consumer Protection Act) regulations are constantly evolving to keep up with the ever-changing paradigms of online marketing and online consumer habits. As a marketer, it’s important for you to stay up-to-date and…
Harnessing CRM & AI to navigate performance marketing
In our recent webinar “Shaping CRM success: The key to compliance and growth,” our Vertical Leader of Financial Services, Michael Peronto, and the Chief Growth Officer at Shape, Scott Payne, delved into the transformative potential…