The recAP
A complete guide to TCPA SMS consent for marketers
SMS marketing is a potent tool for businesses to connect with their audience and boost conversions. Yet, it’s crucial to grasp the regulations of the Telephone Consumer Protection Act (TCPA) and the necessity of proper…
TrustedForm setup: A step-by-step guide
TL;DR Overview Today, compliance is no longer a box to check – it’s a business-critical requirement. With rising concerns over data privacy, consent-based marketing has become the gold standard for acquiring leads ethically and legally.…
How to set up TrustedForm to retain Facebook lead ads Certificates
Many marketers using TrustedForm are surprised to learn that they can also use it with Facebook Lead Ads. In addition to helping verify web leads, TrustedForm can generate certificates that document consent for every lead…
Rilla Masters 2026 recap
The ActiveProspect team is back from an energizing few days at Rilla Masters, the flagship conference for mastering in-person sales. Set at the Diplomat Beach Resort, the event brought together some of the top sales…
TCPA compliant leads: A compliance-first guide for buyers and publishers
TL;DR Overview If you buy leads, you’re under pressure to hit cost-per-acquisition (CPA) targets,and you need leads you can actually call or text legally, not “maybe compliant” leads that turn into complaints, blocked numbers, or…