TrustedForm and Jornaya: A deep dive into TCPA compliance solutions

If you’re evaluating tools for TCPA compliance, you’ve likely come across two major players: TrustedForm and Jornaya. These solutions help businesses document proof of consent for telemarketing outreach, reducing litigation risk and supporting ethical marketing practices. But how do they compare?

In this blog post, we’ll cover what TrustedForm and Jornaya offer, how they work, and how they stack up in terms of features and pricing – so you can make an informed decision for your business.

What is Jornaya and Infutor?

Jornaya and Infutor by Verisk is a combined consumer identity and lead intelligence platform that offers marketers visibility into the online journey of a consumer prior to a conversion. It’s used in industries like mortgage, insurance, and higher education that rely heavily on consumer intent signals.

Verisk collects online behavioral data from a proprietary co-op network of website publishers using cookies and JavaScript signals from landing pages to collect data and insights on consumer intent and digital shopping behavior.

If you’ve found yourself wondering, “what is Jornaya Infutor?” – it’s essentially a consumer tracking, data broker and lead verification service that collects, analyzes, and shares consumer interactions data prior to and around the point of lead capture.

What is Jornaya LeadID?

The Jornaya LeadID is a unique identifier generated when a consumer interacts with a lead form or website that has the Jornaya script installed. This ID acts as a unique record of a digital lead transaction interaction, including:

• Time and date of lead creation
• Device and browser data
• Session behavior
  

This LeadID can be used to connect a digital lead transaction to consumer’s identity making it a useful tool for consumer profiling, record-keeping, and TCPA defense. So what is Jornaya ID? It’s the digital fingerprint of a unique lead transaction.

What is Jornaya’s TCPA Guardian?

Jornaya’s TCPA Guardian is a system designed to analyze the lead transaction and TCPA consent disclosure language in real time and maintain an audit trail for compliance defense.

Some of its key features include:

• Real-time consent validation: When a lead is submitted, Guardian checks whether TCPA compliant consent was presented (or matches configured criteria) before phone or text message outreach.
• Visual playback and audit logs: If there is an inquiry on a lead transaction, you can request a “compliance report” showing a session playback, what disclosure was displayed, and the user interactions.
• Hashing for confidentiality: Guardian can apply a hashing algorithm on user input data (e.g. form fields), converting it into a format that is not in human-readable form in transit and storage until reversed.

No storage time limits/on-demand evidence: Guardian retains evidence (audit logs, visual playbacks) without expiration or extra charges in many cases.

What is TrustedForm?

TrustedForm by ActiveProspect is a real-time consent documentation solution designed to independently document and analyze consumer consent to contact transactions for TCPA compliance, and provide transparency into the prospect experience, origination, and authenticity.

TrustedForm captures consumer interactions and preserves a copy of your landing page or form and generates a TrustedForm Certificate that contains all relevant session data.

TrustedForm helps you document prior express written consent to empower your marketing efforts while helping to comply with regulations like the TCPA. With TrustedForm you can:

1. Document lead events in the form of a certificate that can be used as evidence to prove how leads were generated.
2. Store certificates and make them readily available for audit and sharing documentation of the lead capture event.
3. Check for evidence of prior express written consent to enable use of regulated technology and otherwise restricted actions.
4. Gather key data points, including originating domain, that allows you to make informed decisions to optimize lead-buying strategies and maximize your ROI.

What is TrustedForm Cert ID?

The TrustedForm Cert ID (or TrustedForm ID) is a unique digital lead transaction identifier with associated compliance and record keeping evidence around the consent to contact transaction. It allows businesses to:

• Validate when, where, and how the consumer consented
• Review a session replay of the interaction
• Store and access certificates for 5 years (or more if needed)

This TrustedForm Cert ID is the key to help prove compliance.

TrustedForm and Jornaya: How they compare

Both Jornaya and TrustedForm offer robust solutions for capturing and verifying lead consent, but there are critical differences.

Feature	TrustedForm	Jornaya
Session replay	Full video-like playback	Less detailed playback (i.e. missing clicks and cursor movements)
Real-time identification of new consent language/TCPA disclosures	Yes	No
Confidentiality	Obscures select personal data fields (i.e. name, email, phone number, etc.) until customers validate they are in possession of the corresponding email or phone number for field data unmasking.	Obscures select personal data fields (i.e. name, email, phone number, etc.) during collection and processing  with (undisclosed) hashing methodology and algorithm.
Availability	Users have direct access to view records	Users must request to view records
Website URL/domain of the lead form	Yes	No
Device and session metadata (e.g. IP address, browser, operating system)	Yes	No
Support	Near 24/7 support with a 97% CSAT score.	Smaller support team with slower response times.

TrustedForm stands out for businesses seeking independent record-keeping of lead generation consent to contact transactions. It gives you more visibility into lead source transaction  data, flexible storage options, and real-time insights into lead quality and compliance.

Jornaya pricing vs. TrustedForm pricing

While neither Jornaya pricing nor TrustedForm pricing is publicly listed in full detail (due to custom packages based on volume and use case), here’s a general breakdown:

Jornaya pricing often includes:

• Monthly fees based on volume

TrustedForm pricing typically includes:

• Pay-per-request model or monthly fees based on volume
• Pay-per-lead model
• No long-term contracts or required publisher network (for online sign-ups)

If you’re already using ActiveProspect’s LeadConduit, TrustedForm becomes even more convenient due to seamless integration and centralized compliance management.

Why many consider TrustedForm the stronger option

While Jornaya’s TCPA Guardian is robust and its evidence has been used in legal preseedings, there are several reasons why compliance-first organizations often prefer or favor TrustedForm:

1. Total transparency and direct access

With TrustedForm, you (the business) have direct visibility into certificates, session playbacks, and webform interaction data — no dependence on a third party releasing logs.

2. High-quality session replays

TrustedForm session replays are considered the gold standard when documenting a lead capture event. By capturing a detailed view of the form page and the action a prospect performs on the web form, they provide unmatched visibility into the customer journey. Showing exactly what prospects saw and the information they submitted when opting in.

3. Support for customers

As part of the ActiveProspect platform, TrustedForm customers gain access to a world-class support team with options that include dedicated customer success managers committed to helping your business grow.

4. Data ownership

Your data is always your own. We never sell it, track users across sites, or fingerprint devices.

Caveats and considerations

• Neither solution eliminates all liability. Certificates or visual playbacks are strong proof, but your own compliance (correct disclosures, consent logic, opt-outs) still matters.
• Legal claims can continue: Even compliant systems get challenged. The value is shifting liability from “did you collect” to “can you prove it.”

In summary

Jornaya’s LeadID and TCPA Guardian are powerful, real-time consent validation tools with compliance reporting features. The record-keeping evidence they provide is regularly used in legal proceedings and court cases.

TrustedForm, by comparison, is built to be capturing full session data and offering direct, retrievable session replay evidence of consent. For many compliance-minded organizations, TrustedForm offers more robust session replay evidence, additional webform data insights, more lead generation transparency, and flexibility.

If your business is scaling outbound communication and wants maximum defensibility plus independence over consent record-keeping data, TrustedForm is often the preferred choice — especially when combined with other scrubbing, routing, and verification tools like LeadConduit.

Final thoughts

When it comes to TCPA compliance, TrustedForm and Jornaya are both recognized TCPA tools – but they take different approaches.

If verifiable and transparent consent documentation is your priority, TrustedForm offers unmatched flexibility and control. Meanwhile, Jornaya adds in consumer behavioral insights but it’s gathered and shared across publisher networks, with less transparency or direct access to session replay data.

Need help deciding between TrustedForm and Jornaya? Our team at ActiveProspect is happy to walk you through how TrustedForm can fit your current lead gen and compliance strategy.