The recAP
Lead Acquisition
TrustedForm and the CA Wiretapping Threat
Again, ActiveProspect is at the frontlines of the battle. The purpose of this article is to provide some context and updates on recent legal developments.
InsideCBM: Your go-to resource for consent-based marketing
As industry experts, we’re dedicated to providing unparalleled information to help you enhance your business. Our team brings you the latest news, research, and trends to help you stay compliant and maximize ROI. Join us…
How to leverage Sub-Ids in your lead acquisition campaign
In the realm of lead generation, data is king. Vendors and buyers strive to extract valuable insights from their lead conversions to enhance their marketing strategies and drive better performance. One powerful tool in this…
Recap of Contact.io 2022 and Q&A with Eric Troutman, Czar of TCPAWorld
In an increasingly virtual world, events like Contact.io are great networking opportunities to connect with current and future clients.
Leads 101: The Lead Seller’s Guide to Lead Acquisition
Welcome back to our Lead Generation 101 series! In the last installment, we talked about how the lead acquisition process looks for the lead buyer. Lead acquisition usually involves three separate parties: the consumer (otherwise…