The recAP
Lead Acquisition
Leads 101: The Lead Buyer’s Guide to Lead Acquisition
Welcome back to our Lead Generation 101 series! In the last installment, we talked about how the lead acquisition process usually involves three separate parties: the consumer (otherwise known as the lead itself), the lead…
The 2021 State of the Contact Industry: Data Optimization, Automation, and TCPA Legislation
From the continued rise of SMS to the global health crisis to the “Great Resignation,” there’s a lot of change happening in the contact industry right now – which means that doing the bare minimum…
Welcome to Lead Generation 101!
As the first post in our Lead Generation 101 series, this post will give you an overview of the lead acquisition process and the roles involved. We dive into more detail about each role in…
ROI Report: The Value of Finding Your Best Customer
Companies that purchase leads face a wide range of challenges: Prices that go up while quality goes down; the time-consuming complexity of adding new lead vendors, and frustrated sales teams tired of calling on prospects…
PODCAST: Technology and Home Improvement Lead Gen
Are you using technology to qualify and get the best results for your leads? ActiveProspect Home Services Sales Director, Ruben Ugarte, joins the Lead Gen Leaders podcast to discuss how consent-based marketing methods can change…