The recAP
Marketing
Lead generation vs. lead acquisition: What is the difference?
The phrases “lead generation” and “lead acquisition” are two closely related terms with different meanings that are often conflated. While they both fall under the “customer acquisition” category, each refers to different parts of the…
Switching CRMs shouldn’t be a headache
As companies evolve, naturally the products and systems they use evolve too. Over the years, we have seen a number of clients switch contact systems to better fit their current needs. Unfortunately, migrating and deploying…
5 Reasons Your Cost-Per-Lead Campaign Didn’t Work
It’s a common story for performance marketers: You arranged to purchase opt-in leads from a marketing partner on a cost-per-lead basis. You found and vetted the partner. You negotiated the contract and lead pricing. They…
Podcast: Suncast on Customer Acquisition from Online Lead Generation
This content was originally published by Suncast Media and can be found here. Listen to Suncast on Spotify: 215 – Customer Acquisition from Online Lead Generation How does online lead gen help installers grow…
Marketing Leads versus Sales Leads for B2C
At ActiveProspect we process millions of leads per month for all types of customers. We split B2C leads into two main categories- marketing leads and sales leads. Before explaining the difference between marketing leads and…