Adobe Marketing Cloud Integration - ActiveProspect

LEADCONDUIT INTEGRATION

Adobe Marketing Cloud | Create a Customer Profile

Adobe Marketing Cloud, which now includes Marketo Engagement Platform, allows you to manage, personalize, optimize, and orchestrate cross-channel campaigns.

SPECIFICATION

Fields & configuration

The exact fields LeadConduit uses, appends, and the configuration options available for this integration.

Appended Fields

Adobe Marketing Cloud will append the following data to your lead.

Appended FieldDescription
Outcome
Integration outcome (success, failure, or error)
Reason
If outcome is error, the error reason
Pkey
PKey
Acs Id
Acs ID
Created
Date created
Form Id
Form ID
Geo Unit
Geo Unit
Href
Last Modified
Date last modified
Link
Link
Opt Flg
Opt Name
Org Unit
Processed Flg
Title
Title

Fields

The following fields are used by this integration and automatically added to your flow when missing.

FieldDescription
Email
Recipient email address
First Name
Recipient first name
Last Name
Recipient last name
City
City
State
State
Postal Code
Postal code
Address 1
Street address
Address 2
Address line 2
Dob
Date of birth

Custom Input Variables

The following are configuration options (typically not collected with lead data).

VariableDescription
Adobe Production UrlProduction URL
Adobe ScopeMetascope
Adobe Custom
Timeout SecondsProduce an "error" outcome if the server fails to respond within this number of seconds (default: 360)

GETTING STARTED

Add Adobe Marketing Cloud in three steps

1

Add the integration

Find Adobe Marketing Cloud in your LeadConduit flow and add it as a step, no IT or code required.

2

Map your fields

Match your lead data to Adobe Marketing Cloud's fields. Required fields are added to your flow automatically when missing.

3

Route & go live

Match your lead data to Adobe Marketing Cloud's fields. Required fields are added to your flow automatically when missing.

Start routing leads with Adobe Marketing Cloud

Connect Adobe Marketing Cloud to your lead flow in minutes, or tell us what else you need and we'll support it.