Tag: bots
10,000 New Leads? Nope: Form Spam
I recently noticed we had almost 10,000 leads submitted on our company website contact form in the last month. That would have been great news, if they were real! Unfortunately, most were junk as we…
A 3-Step Strategy for Blocking Bot-Generated Internet Leads
It’s a shocking statistic. According to Interactive Advertising Bureau estimates, 36 percent of all Web traffic is fraudulent, and bots are the chief culprits. And as marketing dollars continue to pour into digital media, it’s an epidemic that could get much worse […]