Bot protection and mitigation: How businesses can choose the right approach
TL;DR Why the difference matters As bot activity becomes more sophisticated, businesses need a clearer understanding of the terms used to describe their defenses. Two terms often used interchangeably are bot protection and bot mitigation.…
The invisible 1%: How bots quietly drain lead buying budgets
TL;DR Overview Bot fraud is easy to underestimate because it rarely looks dramatic. It often shows up as quiet, persistent non-human activity mixed into otherwise normal lead flow. ActiveProspect data shows that over the last…
Bot mitigation news and trends in 2026
TL;DR Overview Bot traffic is a growing part of digital activity. In 2025, the global bot security market reached $1.05 billion and continues to grow at a steady pace. At the same time, bots make…
Fake leads: How to mitigate the risk of lead fraud
If you buy leads, you’ve probably run into them. The form fill looks complete. The name appears legitimate. The phone number connects. The email doesn’t bounce. On paper, it’s all presumably real human information. But…
What are bot leads and how to avoid them
Lead buyers rely on speed, scale, and efficiency. But one of the biggest hidden threats to profitable lead generation isn’t competition or rising ad costs—it’s bot leads. Bot-generated leads quietly enter pipelines every day, posing…