How to build a compliant and scalable first-party lead gen strategy
The lead generation landscape is undergoing a major transformation. Across industries—especially mortgage, education, and financial services—brands are rethinking how they acquire and manage leads. After years of reliance on third-party providers, many brands are expanding…
Is buying leads worth it? Pros and cons for potential lead buyers
Buying leads can seem like a fast track to filling your pipeline, but is it the right move? For many marketing and sales teams, purchasing leads feels like a practical way to scale quickly, cover…
Building the right social lead gen strategy—from click to conversion
ActiveProspect’s latest Lead Gen Perspective webinar brought together Gabe Piacentini, Business Development Lead at Snapchat, Ryan Cathers, Head of Sales at Leads.io, and Emma Bernstein, GM of Media and Growth at ActiveProspect, to unpack what’s…
Add-on spotlight: Litigator Scrub®
As a marketer buying leads from third parties or generating them on your own website, you understand how crucial it is to adhere to compliance regulations. Specifically, you need to comply with the Telephone Consumer…
The future of Insurance: Using AI to drive growth and stay compliant
Artificial intelligence is transforming nearly every sector, and insurance is no exception. In ActiveProspect’s recent webinar, “How Insurance Carriers Use AI to Reach and Retain Consumers,” a panel of experts explored how Insurance carriers are…