TrustedForm Certificate: The ultimate guide
TL;DR In the world of digital marketing and lead generation, ensuring the quality of leads is critical. That’s where ActiveProspect and its innovative product, TrustedForm, come in. This guide will cover the basics of ActiveProspect,…
How to increase lead generation ROI
TL;DR Generating more leads can make a campaign look successful. It does not necessarily make the campaign profitable. That distinction matters when your business buys leads at scale. Traditional ROI models compare marketing spend with…
Consent-driven user engagement: How it works
TL;DR How consent practices became a performance metric Marketing used to treat consent as a checkbox. Today, how marketers bake consent practices into their lead operation speaks to a first impression for consumers. The moment…
How to detect bots: Protect your marketing strategy from lead fraud and fake traffic
In today’s digital marketing landscape, automation plays a massive role in driving efficiency—but not all automation works in your favor. Behind every marketing dashboard filled with clicks, leads, and conversions, there’s an invisible factor that…
TCPA Revocation of Consent: Rules & Compliance Guide
This guide draws on insights originally shared by attorney Puja Amin (Partner, Troutman Amin, LLP) and TCPA expert Tammy Glover Fowler (Legal & Compliance Director, Contact Center Compliance) during ActiveProspect’s FCC webinar series, and has…