Harnessing CRM & AI to navigate performance marketing
In our recent webinar “Shaping CRM success: The key to compliance and growth,” our Vertical Leader of Financial Services, Michael Peronto, and the Chief Growth Officer at Shape, Scott Payne, delved into the transformative potential…
How to prepare your CRM for one-to-one consent
In an illuminating discussion during ActiveProspect’s latest FCC webinar “Scenarios & solutions: Preparing your CRM for 1:1 consent” our Director of Privacy, Security, and Compliance, Benjamin Farrar, and our Director of Professional Services, Michael Peronto,…
Switching CRMs shouldn’t be a headache
As companies evolve, naturally the products and systems they use evolve too. Over the years, we have seen a number of clients switch contact systems to better fit their current needs. Unfortunately, migrating and deploying…