How to verify leads: A guide for lead buyers
TL;DR Overview Lead buyers are the cornerstone of any successful lead generation strategy, but the work doesn’t stop once leads are acquired. To maximize ROI, increase conversion rates, and maintain compliance with evolving legal requirements,…
Lead acquisition marketing: Best practices for high-quality leads
Pipeline growth is dependent upon successful lead acquisition marketing that goes beyond a generic channel strategy. It’s a specific system for attracting, validating, and converting high-intent leads into real revenue. This guide is for marketing…
Lead Acquisition: Strategies, costs, and funnel optimization guide
If you’re responsible for pipeline growth, you understand that lead acquisition is one of the most direct levers you have on revenue. The difference between hitting your numbers and missing them often comes down to…
Jeff Piotrowski on connection, compliance, and the future of customer engagement
Jeff Piotrowski is a customer growth and insurance marketing leader who helps organizations solve complex acquisition and engagement challenges. He is currently Chief Customer Officer at Customer Solutions Group, where he leads sales and customer…
Rilla Masters 2026 recap
The ActiveProspect team is back from an energizing few days at Rilla Masters, the flagship conference for mastering in-person sales. Set at the Diplomat Beach Resort, the event brought together some of the top sales…