Designing a better lead ecosystem for 2026: ActiveProspect’s 2025 recap + what’s next
ActiveProspect kicked off its first product-specific webinar of the year with a clear message: The lead generation ecosystem is evolving fast—and trust, transparency, and performance have to evolve with it. This session walked through three…
Introducing Angi Leads and Angi Ads integrations in LeadConduit
As the lead generation ecosystem continues to evolve, it’s critical that integrations keep pace with changes in how data is delivered, structured, and supported. To ensure long-term reliability and improved data handling, we’re excited to…
What are bot leads and how to avoid them
Lead buyers rely on speed, scale, and efficiency. But one of the biggest hidden threats to profitable lead generation isn’t competition or rising ad costs—it’s bot leads. Bot-generated leads quietly enter pipelines every day, posing…
A guide to lead sources for lead acquisition
Leads don’t just appear; they all come from somewhere. And once you’re running a few campaigns or buying from a couple of vendors, that “somewhere” starts to matter fast. The lead source is the label…
How to measure lead quality: A practical guide for marketers
Generating leads is easy. Generating good leads is not. For many marketing teams, lead volume looks healthy on the surface—forms are filling, campaigns are converting, CPLs look reasonable—but sales teams still complain, pipelines stall, and…