How AI is impacting the lead generation industry
It’s no secret that Artificial Intelligence (AI) is transforming many aspects of our lives, including lead generation. And while it does bring efficiency and opportunities in many different ways, it also holds potential risks, which…
How to prepare your CRM for one-to-one consent
In an illuminating discussion during ActiveProspect’s latest FCC webinar “Scenarios & solutions: Preparing your CRM for 1:1 consent” our Director of Privacy, Security, and Compliance, Benjamin Farrar, and our Director of Professional Services, Michael Peronto,…
Mastering FCC TCPA text message compliance with Alexandra Krasovec
Overview After the Federal Communications Commission (FCC) updated the Telephone Consumer Protection Act (TCPA) in December 2023 to close the “lead generator loophole,” everyone in the lead-gen ecosystem was left with more questions than answers,…
FCC TCPA Update: The nuances of sweepstakes leads
The landscape of lead generation and performance marketing is poised for significant change in the next year due to the latest FCC ruling. In order to help companies prepare for these changes, ActiveProspect has launched…
Navigating the intersection of TCPA updates, privacy, and the lead-gen industry with Gary Kibel
Overview In the aftermath of the Federal Communications Commission’s (FCC) latest Telephone Consumer Protection Act (TCPA) update to close the “lead generator loophole,” the 1:1 consent requirement and the implementation of rigorous new record-keeping mandates…