A guide to call center optimization: Strategies and best practices
Effective call center optimization is the cornerstone of success for businesses managing their own call centers, especially for lead aggregators and sellers handling call transfers to clients. In today’s competitive and highly regulated marketplace, the…
Expert insights to master TCPA compliance in 2025 and beyond
The last episode of our webinar series, “The 2024 FCC compliance recap: Preparing for the year ahead,” was a hive of enlightening discussion, addressing the impending modifications to lead generation, primarily characterized by upcoming regulations…
Preparing for the FCC’s TCPA updates: A comprehensive checklist for marketers
With new updates to the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) coming into effect on January 27, 2025, marketers must prepare for a significant shift in how they obtain consumer consent. These…
How to manage TCPA third-party consent as a lead buyer
The Telephone Consumer Protection Act (TCPA) is a federal law enforced by the Federal Communications Commission (FCC) that governs telemarketing calls and text messages. It mandates that businesses secure prior express written consent from consumers…
Navigating TCPA for marketing: A guide to compliant call and SMS marketing practices
Billboards and print marketing are quickly becoming prehistoric as the digital age grows more advanced. Modern marketing requires a more robust and personalized strategy that utilizes call and SMS marketing to better reach potential customers.…