Preparing for the FCC’s TCPA updates: A comprehensive checklist for marketers
With new updates to the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) coming into effect on January 27, 2025, marketers must prepare for a significant shift in how they obtain consumer consent. These…
A guide to actual TCPA damages for businesses
The Telephone Consumer Protection Act (TCPA) plays a crucial role in regulating telemarketing and protecting consumer privacy. However, businesses that fail to comply with TCPA rules face significant consequences, including TCPA monetary damages, lawsuits, and…
How to manage TCPA third-party consent as a lead buyer
The Telephone Consumer Protection Act (TCPA) is a federal law enforced by the Federal Communications Commission (FCC) that governs telemarketing calls and text messages. It mandates that businesses secure prior express written consent from consumers…
Navigating TCPA for marketing: A guide to compliant call and SMS marketing practices
Billboards and print marketing are quickly becoming prehistoric as the digital age grows more advanced. Modern marketing requires a more robust and personalized strategy that utilizes call and SMS marketing to better reach potential customers.…
How strategic partnerships help you navigate risks and maximize rewards
In our recent webinar, “Partnering for success: Navigating risk and reward in lead gen”, expert speakers Michael Peronto, Director of Professional Services at ActiveProspect, and Dan Lilly, Compliance Officer at Excel, delved into the impending…