TCPA text messages: Rules and regulations guide for 2026
Text message or SMS marketing is a powerful way for businesses to engage with their audience and drive conversions. However, navigating the Telephone Consumer Protection Act (TCPA) is essential for maintaining legal compliance and avoiding…
Bot detection: How to protect your business from automated lead fraud
In a time where automation drives growth, not all bots are created equal. While some automate legitimate business functions, others can quietly drain your marketing budget, distort your analytics, and put your compliance at risk.…
A challenging type of lead fraud: Real consumer data submitted by bots. Are you protected?
By Steve Rafferty, CEO of ActiveProspect In the lead generation industry, we’ve talked for years about the growing problem of bots. Bot-submitted leads are another form of lead fraud. While these non-human submissions quietly erode…
TCPA compliance checklist: Best practices for your marketing
You have a product or service you can’t wait to share with potential customers, and you’re ready to market it. Before you start sending out emails or text messages (SMS) or making phone calls, sit…
Add-on spotlight: Litigator Scrub®
As a marketer buying leads from third parties or generating them on your own website, you understand how crucial it is to adhere to compliance regulations. Specifically, you need to comply with the Telephone Consumer…