Lead Certification: It’s About Trust
We created TrustedForm in 2010 as an independent lead certification service to build trust between buyers and sellers of internet leads. Our greatest challenge in this mission has been convincing site owners that it is…
TCPA Update: Get consent or use a rotary phone
Ever since the FCC strengthened the requirements to comply with the Telephone Consumer Protection Act (TCPA) in October 2013, marketers have had a number of questions. One of the biggest questions was around the definition…
Busy week for TCPA News
You’ve likely heard that Time Warner may pay nearly $230,000 this week for repeated robocalls to a Texas woman, thrusting the topic of TCPA compliance into mainstream media. I can’t help but wonder if the…
Introducing TrustedForm Masked Certificates for Lead Sellers
ActiveProspect, the originator of independent Internet lead certification, today introduced TrustedForm Masked Certificates, a feature that gives lead sellers more control over how much information they want to share with their buyers. TrustedForm is ActiveProspect’s lead certification service that […]
TCPA Sessions at Neustar (Targus) Interactive Insights Summit
I attended the Neustar (formerly TargusInfo) Interactive Insights Summit in New Orleans last week and wanted to report on a few highlights. There were two separate sessions just focused on the upcoming changes to the TCPA…