The recAP
Lead generation vs. lead acquisition: What is the difference?
The phrases “lead generation” and “lead acquisition” are two closely related terms with different meanings that are often conflated. While they both fall under the “customer acquisition” category, each refers to different parts of the…
Introducing Buyer Step: Invite buyers and deliver leads instantly
At ActiveProspect, we’re focused on removing friction from the lead delivery process – especially between sellers and buyers. That’s why we’re excited to introduce Buyer Step in LeadConduit: a new feature that makes it easy…
New integration alert: Fenris Customer 360 & Property Details
In a world where milliseconds matter and data accuracy drives conversions, speed and intelligence aren’t just nice to have – they’re critical. That’s why we’re excited to announce a powerful new integration between ActiveProspect and…
A guide to ActiveProspect TrustedForm errors and solutions
ActiveProspect’s TrustedForm products are the industry gold standard for documenting consent and helping maintain compliance with regulations like the TCPA. TrustedForm Certify, Retain, Insights, and Verify work together to offer a robust compliance solution, however,…
A guide to the Lead Prosper TrustedForm integration
Performance alone isn’t enough to determine a successful lead-gen strategy. After all, what good is success if you cannot sustain it? Modern marketers must also prove consent, prevent fraud, and stay ahead of tightening compliance…