The recAP
How to implement a successful call transfer strategy
When a consumer is ready to act, speed matters. Whether it’s a pressing need or an impulsive desire, if there’s friction in the buying process, they’ll move on fast. That’s why having a streamlined, well-structured…
AI, compliance, and trust: The new playbook for Home Services
The home services industry has never been more dynamic—or more competitive. In our webinar, Home Services Perspective: From the Ground Up, Growth Strategies from Home Service Pros, industry experts Ryan Ducharme (VP of Marketing at…
Contact.io 2025 Recap
Last week, the ActiveProspect team wrapped up an incredible few days at Contact.io 2025, where hundreds of performance marketing leaders came together to talk tech, tactics, and transformation. From compliance updates to call optimization to…
TCPA lawsuits surge 29%: What marketers need to know
The legal landscape around the Telephone Consumer Protection Act (TCPA) is shifting dramatically. WebRecon’s June 2025 litigation stats signal a major reversal in trend—TCPA lawsuits spiked while other major statutes dipped. Here’s what businesses, especially…
Driving ROI without crashing into the TCPA
Outbound marketing teams today are walking a tightrope — trying to drive high-volume, high-quality leads without stumbling into costly TCPA violations. In our recent webinar, “ROI to Survive: Marketing at Full Speed Without Crashing Into…