The recAP
The importance of lead validation for lead buyers and generators
The quality of your leads can make or break your success. Today, 80% of new leads never result in sales, often because they aren’t properly validated or followed up on. This highlights the importance of…
From click to conversion: The role of data enrichment
In our recent webinar, “The power of data: How data enhances lead generation and buyer performance,” Matt Fraser, our GM of Insurance, had the opportunity to engage in a stimulating discussion with Jennifer Linton, the…
A complete guide to SMS regulations
Text messaging, including SMS, MMS, RCS, and iMessage, among others, has become a powerful marketing tool for businesses. However, SMS regulations govern how businesses can use text messages for marketing to protect consumers from spam…
ActiveProspect named a 2024 Best and Brightest Company to Work For
ActiveProspect, the platform for consent-based marketing, is proud to announce that it has been named one of the 2024 Best and Brightest Companies to Work For by the National Association for Business Resources. This prestigious…
How to mitigate TCPA risk for banks and financial services firms
In the complex world of financial services, adhering to the Telephone Consumer Protection Act (TCPA) has become crucial. Banks and financial institutions can face serious legal and financial consequences if they don’t follow TCPA compliance…