The recAP
Make sure your TrustedForm Certificates match your leads
If you are buying TrustedForm Certified leads, you understand the importance of independent lead certification. The TrustedForm Certificate provides confidence about the authenticity of the lead as well as the required documentation for prior express…
Big win for consent-based marketing
At ActiveProspect, we’ve always believed in transparency, accountability, and putting consumers in control of their data. That’s why we’re excited to share a major legal victory that reinforces those values – and clarifies an important…
Automate compliance with confidence: TrustedForm Verify adds new consent checks
Ensuring every lead meets TCPA compliance standards isn’t optional – it’s essential. That’s why we’ve expanded TrustedForm Verify with three powerful new features that help lead buyers automate and enforce consent standards with greater confidence.…
What’s new at ActiveProspect: Smarter tools, safer leads
In our webinar “Product Perspective | Spring forward: What’s new & what’s next on the AP product roadmap,” we offered an in-depth look at the platform’s latest innovations – and what’s coming next. With a…
Lead generation vs. lead acquisition: What is the difference?
The phrases “lead generation” and “lead acquisition” are two closely related terms with different meanings that are often conflated. While they both fall under the “customer acquisition” category, each refers to different parts of the…