The recAP
Harnessing CRM & AI to navigate performance marketing
In our recent webinar “Shaping CRM success: The key to compliance and growth,” our Vertical Leader of Financial Services, Michael Peronto, and the Chief Growth Officer at Shape, Scott Payne, delved into the transformative potential…
Money 20/20 2024 Recap
Last week, the ActiveProspect team had the incredible opportunity to attend Money 20/20 in Las Vegas—a central hub for innovation in financial services. This event brought together top leaders, innovators, and forward-thinkers from around the…
ActiveProspect’s Client Elevation Summit Ignite Fall 2024 Recap
The Fall edition of the ActiveProspect Client Elevation Summit Ignite proved to be an inspiring highlight for leaders and innovators in home services, setting the stage for the future of lead generation and client engagement.…
TrustedForm and the CA Wiretapping Threat
Again, ActiveProspect is at the frontlines of the battle. The purpose of this article is to provide some context and updates on recent legal developments.
Navigating TCPA for marketing: A guide to compliant call and SMS marketing practices
Billboards and print marketing are quickly becoming prehistoric as the digital age grows more advanced. Modern marketing requires a more robust and personalized strategy that utilizes call and SMS marketing to better reach potential customers.…