The recAP
What is consent-based marketing?
Written by Steve Rafferty, originally published December 3, 2020; updated January 30, 2025. Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective…
The FCC’s 1-to-1 Consent Rule is Gone: Why the Lead Generation Industry Should Still Move Forward with 1-to-1 Consent.
The online lead generation industry collectively breathed a sigh of relief on Friday, January 24th, after the FCC’s new 1-to-1 Consent Rule for the TCPA was vacated by a successful petition from the Insurance Marketing…
The complete guide to the Telemarketing Sales Rule (TSR)
In the dynamic realm of lead generation and acquisition, maintaining compliance with regulations is a critical aspect of operational success and legal safety. Every professional in this industry is well-versed in Telephone Consumer Protection Act…
FCC’s TCPA 1-to-1 Consent Rule no more?
It looks like the TCPA 1-to-1 consent countdown is over (for now)! Today, January 24th, 2025, the FCC issued an order postponing the 1-to-1 Consent Rule for up to 12 months. “For these reasons, we…
ActiveProspect announces Nik Pai as Chief Product Officer
ActiveProspect, the platform for consent-based marketing, is pleased to announce the appointment of Nik Pai as its Chief Product Officer (CPO). In this role, Pai will spearhead the company’s product strategy, development, and innovation, driving…