The recAP
Lead intelligence: What it is and how to turn data into better leads
TL;DR Overview This guide is for two groups that often feel the pain of poor lead quality most directly: Marketing and Demand Generation teams and Sales teams. For Marketing teams, the challenge is usually not…
Lead acquisition marketing: Best practices for high-quality leads
Pipeline growth is dependent upon successful lead acquisition marketing that goes beyond a generic channel strategy. It’s a specific system for attracting, validating, and converting high-intent leads into real revenue. This guide is for marketing…
TCPA compliance solutions: A practical guide to ActiveProspect’s products
TL;DR Overview This guide is for marketers, lead buyers, lead sellers, performance marketing teams, and compliance-minded revenue teams looking for a complete TCPA compliance solution. Maybe you already know the TrustedForm name, but you are…
Lead Acquisition: Strategies, costs, and funnel optimization guide
If you’re responsible for pipeline growth, you understand that lead acquisition is one of the most direct levers you have on revenue. The difference between hitting your numbers and missing them often comes down to…
ActiveProspect rebrands Verisk Marketing Solutions as InfutorData following acquisition
Rebrand reinforces focus on identity resolution and consumer intelligence data solutions Austin, TX – April 21, 2026 – ActiveProspect, the leading platform helping B2C marketers identify and engage directly with their ideal customers, today announced…