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Lead flow: What it is & how to implement it
Prioritizing leads and focusing on those with the highest probability of converting is the key to unlocking growth. But how can you effectively separate quality leads from junk ones? The answer lies in effective lead…
SMS marketing do’s and don’ts with the new FCC TCPA regulations
In our recent webinar, “Actionable strategies for TCPA-compliant texting and lead gen,” our Director of Professional Services, Michael Peronto, gathered experts Kristen McCormick, Head of Marketing at Hatch, and Bryan Behan, Senior Marketing Consultant at…
TCPA SMS compliance checklist: The ultimate guide
In today’s digital age, businesses leverage text messaging as a powerful tool for communication and marketing. However, with this power comes the responsibility to adhere to legal regulations, notably the Telephone Consumer Protection Act (TCPA).…
Exploring the FCC regulations around robocalls technologies
Overview After the Federal Communications Commission (FCC) updated the Telephone Consumer Protection Act (TCPA) in December 2023 to close the “lead generator loophole,” many in the lead-gen ecosystem were left with more questions than answers.…
Tips and strategies to proactively anticipate TCPA updates
Major changes have rocked the lead generation and performance marketing industry with the recent reshaping of the Federal Communications Commission (FCC) TCPA with the new one-to-one consent rules. Many companies find themselves seeking answers on how…