The recAP
A guide to lead sources for lead acquisition
Leads don’t just appear; they all come from somewhere. And once you’re running a few campaigns or buying from a couple of vendors, that “somewhere” starts to matter fast. The lead source is the label…
A business guide to TCPA calling hours: Best practices to stay compliant
Telemarketing remains a vital strategy for businesses aiming to connect directly with potential customers. However, with growing consumer privacy concerns and increasing federal and state-level scrutiny, respecting legal boundaries is not optional; it’s essential. The…
ActiveProspect Has Acquired Verisk Marketing Solutions
Today marks a defining moment for ActiveProspect – and an important step forward for the future of consent, identity, and trust in digital marketing. See press release. We have acquired Verisk Marketing Solutions (VMS) from…
How to measure lead quality: A practical guide for marketers
Generating leads is easy. Generating good leads is not. For many marketing teams, lead volume looks healthy on the surface—forms are filling, campaigns are converting, CPLs look reasonable—but sales teams still complain, pipelines stall, and…
Understanding fraud and bot detection technology
Fraud and bot detection technology is no longer a “nice to have.” If you run digital campaigns, buy leads, or rely on online forms, you are already being targeted by bots and fake traffic. And…