The recAP
Lead quality vs quantity: How to balance the two
TL;DR Overview: lead quality vs. quantity If you manage a CPL budget, you’re familiar with the lead quality vs. quantity dilemma: generate fewer leads and you risk starving your sales team. Generate more and you…
The best places to buy kitchen remodeling leads online
TL;DR Overview Kitchen remodels are some of the highest-ticket jobs in home services, often running $25,000–$75,000 for a full renovation. That makes the category attractive, but also competitive: homeowners typically research for months before contacting…
Bot mitigation: What it is and how to do it right
TL;DR Overview Most businesses treat bot traffic like a rounding error. Something the dev team deals with. Something you fix later, once the marketing budget stops working. That’s the mistake. If your business runs on…
Bot mitigation solutions: Best practices for lead buyers
TL;DR Overview Most businesses treat bot traffic like a rounding error. Something the dev team deals with. Something you fix later, once the marketing budget stops working. That’s the mistake. If your business runs on…
TCPA compliance checklist: Best practices for your marketing
TL;DR Overview You have a product or service you can’t wait to share with potential customers, and you’re ready to market it. Before you start sending out emails or text messages (SMS) or making phone…