The recAP
ActiveProspect Has Acquired Verisk Marketing Solutions
Today marks a defining moment for ActiveProspect – and an important step forward for the future of consent, identity, and trust in digital marketing. See press release. We have acquired Verisk Marketing Solutions (VMS) from…
How to measure lead quality: A practical guide for marketers
Generating leads is easy. Generating good leads is not. For many marketing teams, lead volume looks healthy on the surface—forms are filling, campaigns are converting, CPLs look reasonable—but sales teams still complain, pipelines stall, and…
Understanding fraud and bot detection technology
Fraud and bot detection technology is no longer a “nice to have.” If you run digital campaigns, buy leads, or rely on online forms, you are already being targeted by bots and fake traffic. And…
TCPA rules: What is changing and how to adapt to the new regulations
The TCPA (Telephone Consumer Protection Act) regulations are constantly evolving to keep up with the ever-changing paradigms of online marketing and online consumer habits. As a marketer, it’s important for you to stay up-to-date and…
How to choose the best roofing lead providers
Choosing between lead roofing companies can feel like choosing between crews you have never seen on a roof. On paper, they all promise “exclusive” appointments and “high-intent” homeowners. In reality, some fill your calendar with…