The recAP
Fake leads: How to mitigate the risk of lead fraud
If you buy leads, you’ve probably run into them. The form fill looks complete. The name appears legitimate. The phone number connects. The email doesn’t bounce. On paper, it’s all presumably real human information. But…
Lead Generation World 2026 recap
The ActiveProspect team kicked off the year in signature fashion with a return to Lead Generation World (LGW) 2026. Long regarded as the premier event for performance marketing and lead generation professionals, LGW 2026 once…
What are bot leads and how to avoid them
Lead buyers rely on speed, scale, and efficiency. But one of the biggest hidden threats to profitable lead generation isn’t competition or rising ad costs—it’s bot leads. Bot-generated leads quietly enter pipelines every day, posing…
A guide to lead sources for lead acquisition
Leads don’t just appear; they all come from somewhere. And once you’re running a few campaigns or buying from a couple of vendors, that “somewhere” starts to matter fast. The lead source is the label…
A business guide to TCPA calling hours: Best practices to stay compliant
Telemarketing remains a vital strategy for businesses aiming to connect directly with potential customers. However, with growing consumer privacy concerns and increasing federal and state-level scrutiny, respecting legal boundaries is not optional; it’s essential. The…