ActiveProspect Announces TrustedForm for Facebook Lead Ads
AUSTIN, TEXAS (PRWEB) OCTOBER 01, 2018
ActiveProspect, Inc., a SaaS provider of lead acquisition services, announced today that its TrustedForm product now supports Facebook Lead Ads. TrustedForm, a lead certification service widely used for TCPA compliance, can now be used to verify and document proof of consent for Facebook Lead Ads.
Companies that make outbound calls or send text messages to leads generated by Facebook Lead Ads need to document proof of prior express written consent for compliance with the Telephone Consumer Protection Act (TCPA). TrustedForm protects businesses against TCPA litigation by providing persuasive proof of consent that can be easily accessed and shared as needed. Violations of the TCPA can result in costly legal expenses including class action lawsuits. For years, TrustedForm has provided the highest standard of independent proof of consent available.
“Companies have long relied on TrustedForm to protect them from TCPA litigation. These legal risks exist whether the leads being contacted come from your own website or a partner like Facebook. We are proud to offer the only product available for documenting TCPA consent for Facebook Lead Ads,” explains ActiveProspect founder and CEO Steve Rafferty.
Unlike other Facebook ad types, Lead Ads allow you to include a contact form directly in the ad, keeping the consumer in Facebook. Lead Ads look like regular Facebook ads but when people click, they’re presented with a pre-filled form containing their profile information, like their name, phone number, or email address. Facebook Lead Ads provide a means to include legal disclosures in the ad unit, while TrustedForm retains a copy of what was presented as documented proof.
To learn more about TrustedForm for Facebook Lead Ads, please visit:
ActiveProspect is a marketing SaaS company for online lead acquisition, enabling real-time data decisions. The product suite (LeadConduit, TrustedForm and SuppressionList) handles integrations, data verification, data enhancement, and consent documentation for legal compliance (TCPA). ActiveProspect has processed over 1 billion Internet leads for leading brands across a wide range of industries. For more information, please visit activeprospect.com.