Given the profound impact the new TCPA rules may have on the entire lead gen industry, LeadsCon East is dedicating an entire track to the topic on Thursday, August 15th 2013. There will be 4 separate sessions about the new regulatory environment for the lead gen industry. Our founder, Steve Rafferty, has been asked to present during the session that focuses on solutions to the problem, where he will present TrustedForm.

Here is the detail on the session:

Session: The End of Lead Gen As We Know It? TCPA And the Wireless Consent Problem: Part 2 – The Solutions
Date: Thursday, August 15th 2013
Time: 10:40am – 11:20am
Location: Hilton New York

Session Description:
While it is essential to understand TCPA from a legal perspective, it is equally beneficial to understand the practical implications. How does consent have to occur? What are the options and when are physical changes to the pages needed? A must attend for anyone capturing any data that will be called upon.

The session will be moderated by Jay Weintraub, Founder, LeadsCon. Other presenters include: Alex Algard, CEO, WhitePages and Doug Feit, Executive Director, Solutions and Application Development, Neustar, Inc.

We will be distributing a white paper at the session that gives a great overview of the new rules and advice on how to comply. The paper was written by ActiveProspect and the law firm of Klein Moyniham. BTW, David Klein will be speaking at the 9:00am morning session about the the new TCPA law. We will be distributing the new whitepaper to a broader audience immediately following the show.

ActiveProspect will also be exhibiting at the show. If you are attending, please stop by to see us at booth #104.