The recAP
ClioCon 2025 Recap
The ActiveProspect team recently returned from ClioCon 2025 in Boston, and the event did not disappoint. From AI-driven distribution to client-centric innovation, this year’s ClioCon delivered the bold conversations and practical insights that legal professionals…
Engage, nurture, enroll: A smarter school funnel
Higher-ed marketing is changing fast. Between shifting student expectations, evolving privacy rules, and the growing demand for proof of value, schools are rethinking how they attract, qualify, and support prospective students. In our first Education…
How to build a compliant and scalable first-party lead gen strategy
The lead generation landscape is undergoing a major transformation. Across industries—especially mortgage, education, and financial services—brands are rethinking how they acquire and manage leads. After years of reliance on third-party providers, many brands are expanding…
Is buying leads worth it? Pros and cons for potential lead buyers
Buying leads can seem like a fast track to filling your pipeline, but is it the right move? For many marketing and sales teams, purchasing leads feels like a practical way to scale quickly, cover…
Building the right social lead gen strategy—from click to conversion
ActiveProspect’s latest Lead Gen Perspective webinar brought together Gabe Piacentini, Business Development Lead at Snapchat, Ryan Cathers, Head of Sales at Leads.io, and Emma Bernstein, GM of Media and Growth at ActiveProspect, to unpack what’s…