The recAP
What is lead fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…
The future of insurance outreach: Data, AI, & compliance
In insurance outreach, speed, scale, and compliance are all pulling on the same rope. If you move too slowly, competitors win the policy. If you move too fast without the right guardrails, you invite complaints,…
Now live: ActiveProspect’s Bot Detection
150,000+ fake leads caught per week. Now we stop them before they enter your CRM. At ActiveProspect, we constantly monitor lead quality across thousands of campaigns. Over time, we started noticing a troubling trend: leads…
Client Elevation Summit: IGNITE 2025 recap
The ActiveProspect team just wrapped an incredible week at TOP 500 LIVE in Las Vegas, and the energy inside The Cosmopolitan matched the pace of an industry charging into its next chapter. Throughout three packed…
TCPA text messages: Rules and regulations guide for 2026
Text message or SMS marketing is a powerful way for businesses to engage with their audience and drive conversions. However, navigating the Telephone Consumer Protection Act (TCPA) is essential for maintaining legal compliance and avoiding…