The recAP
Lead flow: What it is & how to implement it
Prioritizing leads and focusing on those with the highest probability of converting is the key to unlocking growth. But how can you effectively separate quality leads from junk ones? The answer lies in effective lead…
ACCA 2025 Recap
ActiveProspect hit the ground running this year at Air Conditioners Contractors of America (ACCA) 2025, hosted at the vibrant Caesars Palace in Las Vegas. As the HVACR industry’s leading annual education and networking event, ACCA…
The importance of lead validation for lead buyers and generators
The quality of your leads can make or break your success. Today, 80% of new leads never result in sales, often because they aren’t properly validated or followed up on. This highlights the importance of…
From click to conversion: The role of data enrichment
In our recent webinar, “The power of data: How data enhances lead generation and buyer performance,” Matt Fraser, our GM of Insurance, had the opportunity to engage in a stimulating discussion with Jennifer Linton, the…
A complete guide to SMS regulations
Text messaging, including SMS, MMS, RCS, and iMessage among others, has become a powerful marketing tool for businesses. However, SMS regulations govern how businesses can use text messages for marketing to protect consumers from spam…