The recAP
The importance of lead validation for lead buyers and generators
The quality of your leads can make or break your success. Today, 80% of new leads never result in sales, often because they aren’t properly validated or followed up on. This highlights the importance of…
From click to conversion: The role of data enrichment
In our recent webinar, “The power of data: How data enhances lead generation and buyer performance,” Matt Fraser, our GM of Insurance, had the opportunity to engage in a stimulating discussion with Jennifer Linton, the…
A complete guide to SMS regulations
Text messaging, including SMS, MMS, RCS, and iMessage among others, has become a powerful marketing tool for businesses. However, SMS regulations govern how businesses can use text messages for marketing to protect consumers from spam…
TCPA compliance checklist: Best practices for your marketing
You have a product or service you can’t wait to share with potential customers, and you’re ready to market it. Before you start sending out emails or text messages (SMS) or making phone calls, sit…
Understanding the FCC one-to-one consent rule update
Are you familiar with the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) one-to-one consent rule? There have been some major updates recently that you must be aware of. In this detailed blog post,…