The recAP
Compliance
Consent-driven user engagement: How it works
TL;DR How consent practices became a performance metric Marketing used to treat consent as a checkbox. Today, how marketers bake consent practices into their lead operation speaks to a first impression for consumers. The moment…
What are TCPA Violations: Causes and how to avoid them
TL;DR Telemarketing is an effective tool for lead acquisition and nurturing, but it can prove harmful without proper management and adherence to crucial laws like the Telephone Consumer Protection Act (TCPA). The TCPA was enacted…
A complete guide to TCPA SMS consent for marketers
TL;DR SMS marketing is a potent tool for businesses to connect with their audience and boost conversions. Yet, it’s crucial to grasp the regulations of the Telephone Consumer Protection Act (TCPA) and the necessity of…
The ultimate TCPA lead buyer compliance checklist
TL;DR Overview Knowing the TCPA rules is only part of lead buyer compliance. The real challenge is building those requirements into your lead-buying workflow. A lead may look legitimate, but if the publisher failed to…
TCPA consent: The complete guide for marketers
TL;DR Overview TCPA consent is not something that can be overlooked. It’s mandatory and regulated by U.S. federal law. For this reason, it’s vital for marketers and advertisers to comply with the TCPA consent agreement,…