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Insurance
Exploring the interaction between CMS and TCPA one-to-one consent requirements
In the recent webinar “Harmonized Compliance: Consent Strategies for CMS Medicare and TCPA”, our Director of Privacy, Security, and Compliance, Benjamin Farrar delves into the complexities inherent in the new Federal Communications Commission’s (FCC) one-to-one…
Originating domain: The key to unlocking lead intent for smarter lead-buying
As a lead buyer in the insurance space, identifying where your leads are coming from can be critical to effectively targeting your audience and improving your sales. One of the strongest data points that can…
How to leverage Sub-Ids in your lead acquisition campaign
In the realm of lead generation, data is king. Vendors and buyers strive to extract valuable insights from their lead conversions to enhance their marketing strategies and drive better performance. One powerful tool in this…
The top 5 add-ons every insurance brand needs
In today’s digital world, insurance providers face unique challenges in their industry, including blocking unwanted leads, identifying higher intent leads, lowering their cost per acquisition, and gaining confidence with compliance efforts. For this reason, they…
How Insurers Can Verify a Lead’s Website of Origin
If you’re an insurance carrier, do you know where the data leads you’re purchasing are being generated? Does the Centers for Medicare & Medicaid Services (CMS) require you to document where these consumer leads are…