How AI is impacting the lead generation industry
It’s no secret that Artificial Intelligence (AI) is transforming many aspects of our lives, including lead generation. And while it does bring efficiency and opportunities in many different ways, it also holds potential risks, which…
The latest FTC updates to the Telemarketing Sales Rule (TSR)
The Federal Trade Commission (FTC) recently unveiled a significant update to the Telemarketing Sales Rule (TSR) with the aim of modernizing regulations. Telemarketers are now mandated to maintain meticulous records of all outbound telemarketing activities…
Mastering FCC TCPA text message compliance with Alexandra Krasovec
Overview After the Federal Communications Commission (FCC) updated the Telephone Consumer Protection Act (TCPA) in December 2023 to close the “lead generator loophole,” everyone in the lead-gen ecosystem was left with more questions than answers,…
FCC TCPA Update: The nuances of sweepstakes leads
The landscape of lead generation and performance marketing is poised for significant change in the next year due to the latest FCC ruling. In order to help companies prepare for these changes, ActiveProspect has launched…
Navigating the intersection of TCPA updates, privacy, and the lead-gen industry with Gary Kibel
Overview In the aftermath of the Federal Communications Commission’s (FCC) latest Telephone Consumer Protection Act (TCPA) update to close the “lead generator loophole,” the 1:1 consent requirement and the implementation of rigorous new record-keeping mandates…