Consent-driven user engagement: How it works
TL;DR How consent practices became a performance metric Marketing used to treat consent as a checkbox. Today, how marketers bake consent practices into their lead operation speaks to a first impression for consumers. The moment…
Big win for consent-based marketing
At ActiveProspect, we’ve always believed in transparency, accountability, and putting consumers in control of their data. That’s why we’re excited to share a major legal victory that reinforces those values – and clarifies an important…
What is consent-based marketing?
Written by Steve Rafferty, originally published December 3, 2020; updated January 30, 2025. Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective…
TrustedForm and the CA Wiretapping Threat
Again, ActiveProspect is at the frontlines of the battle. The purpose of this article is to provide some context and updates on recent legal developments.
InsideCBM: Your go-to resource for consent-based marketing
As industry experts, we’re dedicated to providing unparalleled information to help you enhance your business. Our team brings you the latest news, research, and trends to help you stay compliant and maximize ROI. Join us…