The invisible 1%: How bots quietly drain lead buying budgets
TL;DR Overview Bot fraud is easy to underestimate because it rarely looks dramatic. It often shows up as quiet, persistent non-human activity mixed into otherwise normal lead flow. ActiveProspect data shows that over the last…
How to choose the best bot detection software
TL;DR Overview If you’re evaluating bot detection software, chances are you’ve already seen the signs. Lead volume goes up, but conversions don’t follow. Campaign performance looks strong on the surface, yet revenue tells a different…
What is lead fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…
Add-on spotlight: Anura
Marketers today face a daunting task of acquiring leads that are genuinely interested in their products or services. However, the quality of leads is often overshadowed by quantity. This causes an overwhelming influx of leads,…