Bot mitigation solutions: Best practices for lead buyers
TL;DR Overview: Who this guide is for This guide is for performance marketing, lead operations, and digital marketing managers at businesses buying leads at scale. You may have already implemented a bot mitigation solution and…
Bot detection techniques: How lead buyers can identify fraudulent leads
TL;DR Overview This guide is for lead buyers who have already seen warning signs that bot-generated leads are entering their pipeline. Maybe your sales team is reporting strange conversations. Maybe call center agents are chasing…
The invisible 1%: How bots quietly drain lead buying budgets
TL;DR Overview Bot fraud is easy to underestimate because it rarely looks dramatic. It often shows up as quiet, persistent non-human activity mixed into otherwise normal lead flow. ActiveProspect data shows that over the last…
How to choose the best bot detection software
TL;DR Overview If you’re evaluating bot detection software, chances are you’ve already seen the signs. Lead volume goes up, but conversions don’t follow. Campaign performance looks strong on the surface, yet revenue tells a different…
What is lead fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…