New feature: Improved Conversion Feedback for Salesforce users
Closing the loop between lead acquisition and revenue just got a whole lot easier. We’re excited to announce the launch of Improved Conversion Feedback for Salesforce, designed to help ActiveProspect customers get deeper insights into…
Smarter, faster, stronger: What’s new at ActiveProspect this summer
ActiveProspect’s Summer Product Webinar delivered an in-depth look at Q2 product updates and previewed upcoming enhancements for Q3. Hosted by Caitie Clarke, Director of Core Products, the session featured product managers from across the company:…
Enagic TCPA settlement: A $27M wake-up call for marketers
In one of the largest TCPA settlements in recent years, water filtration company Enagic agreed to pay over $27 million after being sued for allegedly placing unauthorized robocalls to millions of consumers. The kicker? Most…
Compliance and conversion: How marketers can have both
For modern marketers, especially those in performance-driven industries like Financial Services, Insurance, and Home Services, success often feels like a balancing act between two critical forces: Compliance and conversion. On one hand, staying on the…
How to drive growth, retain talent, and protect your brand in Home Services
The Home Services industry is changing rapidly—and companies that want to scale need to rethink how they manage leads, technology, and call center morale. In our webinar “Insights from the field: A fireside chat with…